Monday, December 15, 2008

Influencer Outline

 This is what I did today.  Tommorow, I'm going to tackle Learning and Behavior, I'm also going to email my proffesor from the learning theory class about getting all the powerpoints from that class, and finally, I'm going to order the two books that I decided I would need in order to consider myself an expert.


Unfortunately, neither google docs nor blogger likes to remember my indents... so you'll have to see my notes non-indented.It also loves to double space them.  Not even sure if it's worth it to post them here... but might as well.

Influencer


Important:

Focus on Vital Behaviors: (Don't confuse OUTCOMES with behaviors)

Best practices research

Positive Deviance

Recovery Behaviors – How to get back on track if you screw up

Compare it to yourself

Test your results... rapid, low risk, min-experiments

If you want to change a behavior, you have to change the maps of cause and effect

Vicarious experience... modeling

Two questions:

Is it worth it?

Can I do it?

Verbal persuasion usually doesn't work

Personal experience is the best persuader

The next best is vicarious experience... modeling and story telling

Why storytelling is better than other things

Understanding

Believing

Motivating

Must offer a way to change-Provide Hope

Combine story and experience... to encourage self reflection

Making Change Inevitable


Motivation(profit of action)

Ability(principle of least effort)

Personal

Make the desirable undesirable or vice versa

Surpass your limits or vice versa

Social

Harness Peer Pressure positive or negative

Find Strength in Numbers or go it alone

Structural

Design Rewards and Demand Accountability or design punishments and demand accountability

Change the Environment to make it easier or harder


Personal Motivation

Get people to try it (Mikey, I think he likes it!)

Stories... same things we talked about

Make sure the emphasis on it isn't easy

Make it a game

Reasonably challenging goals and clear consistent feedback





Connect to a person's sense of self... part of who they are

What makes people forget to do this?

Moral Justification (focus on other outcomes)

Dehumanization (think of people as numbers)

Minimizing

Displacing responsibility

Connecting to broader values is biggest thing for quitting long term addictive habits

Connect to human consequences

“Motivational Interviewing


Personal Ability

self discipline, athletic ability, mental ability can all be learned\

Much of will is skill

Learning to delay gratification using distraction

Much of prowess is practice

Deliberate practice-focus and feedback

Demand full attention for brief intervals

Provide immediate feedback against a clear standard

Break Mastery into mini-goals

Provide Rapid Positive Feedback

Goals

Short term

Specific

Easy

Low stake

Steps

Prepare for plateaus... build in resilience

Build emotional skills

Distractions

Make them fun

Argue with your emotions

Cognitive reapprasial

Distance yourself from the need by labeling it

Debate with yourself by introducing competing thoughts or goals

Distract yourself

Delay yourself

Social Motivation

Praise and dissappointment

One person can make the difference

When a respected individual attemps a vital behavior and succeeds, the effect is far reaching.

Influence Theory – Everett Rogers

Innovators- People who embrace new ideas

Avoid them like the plague... bad for your idea

Early Adopters

Embrace new ideas... but are socially connected and respected

Get others involved

Share your commitment with others

Ask people you respect to check in on you

Team up with someone.

Make the undiscussable discussable

Prevent opinion leader with facts

Stress that it's important

Create a village

Some behaviors need a whole new lifestyle... you need everyone's help.

Social Ability (find strength in numbers)

Enlist the power of social capital... get suggestions from others

When to use it?

When others are part of the problem (beating wives, banging pots

When you can't solve the problem on your own

Interdependence

Group counts on eachother

Novelty

More heads are better than one when creativity is needed

Risk (use it cause it's more likely to make a change)

Blind spots (real time feedback from an expert)

Group solidarity

group over individual

Structural Motivation(design rewards and demand accountability)

Choose Extrinsic rewards as a last resot

Use Incentives Wisely

Soon

Gratifying

Tied to vital behaviors

Symbolic awards (only after social and personal)

PRIVELAGES

Reward Behaviors, not results

Watch for divisive incentives

Punishment sends a message, and so does it's absence... so choose wisely

Place a shot across the bow (warning)

When all else fails, punish

You have to follow through on threats

Structural Ability (Change the Environment)

Fish Discover water last (we rarely think about how our environment affects us)

Learn to notice physical things

Make the invisible visible

allow things to be measured (fifth potato chip)

give reminders

Mind the data stream

People can only work with the information they have... give them more information

Space

Propinquity (how physically close people are)

Affects relationships profoundly

Make things easy through automation and proper tools

Make things unavoidable through structure into daily routine


Final overview

Find Vital Behaviors

Add a source (six sources of influence, add one)

Diagnoe before you prescibe (figure out the source)

Add more sources

Draw on all six sources

if one source doesn't work, add another

Make change inevitable

Overdetermine Vital behaviors



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